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Upper Crust Bakery Brand Book

Adobe Illustrator and InDesign are what I used for the branding book. I used techniques such as tracing a photo of the Eiffel Tower in Illustrator to create a vector graphic for the Upper Crust Bakery logo. I applied lines and shapes to form borders throughout the book to give it a sense of visual hierarchy. I also applied the contrast between colors to balance within even spaces.

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